A D2C growth partner, not a generic marketing agency
Most agencies sell one channel. D2C brands don’t grow on one channel. Sales come from the whole system working together: a store that converts, ads that find the right buyers, retention that brings them back, and unit economics that make the next rupee of spend worth it. D2CScaleup is a D2C growth agency and scale-up partner built around that system.
What D2C growth actually requires
Growth stalls for predictable reasons: ads get clicks but not purchases, CAC rises faster than order value, the website leaks buyers, tracking can’t be trusted, or COD returns eat the margin. Fixing one of these while ignoring the rest is why brands plateau. We work on all five.
Our D2C growth system: Build, Acquire, Convert, Retain, Scale
01. Build
D2C websites and Shopify stores designed to sell, with tracking set up properly from day one.
02. Acquire
Performance marketing across Meta Ads, Google Ads and paid social, judged on purchases and CAC.
03. Convert
Conversion rate optimisation for product pages, landing pages and checkout, so expensive traffic turns into orders.
04. Retain
Email, SMS and CRM flows that turn first orders into repeat customers and raise lifetime value.
05. Scale
D2C scale-up strategy guided by CAC, LTV, ROAS and contribution margin, so growth stays profitable.
Growth results from brands we work with
- Torani: ₹2 Cr in revenue within the first three months
- Vasansi Jaipur: sales grown to ₹1 Cr through website CRO and a Meta Ads strategy
- Singhania’s: revenue grown from ₹20 lakh to ₹60 lakh on the same ad spend
Industries we grow
We specialise in visual, considered-purchase categories where trust and repeat buying decide the outcome:
- Fashion, designer and ethnic wear brands
- Jewellery brands
- Beauty and skincare brands
- Home decor and furniture brands
- Textile and handloom brands
- Gifting brands
How we work
1. Free growth audit
We review your ads, store and funnel, then show you the highest-impact fixes, whether or not you work with us.
2. Growth plan
We calculate your break-even and target ROAS from your margins, then prioritise work by expected impact.
3. Execution
Campaigns, creative testing, store improvements and retention flows, run week by week.
4. Reporting
Clear reports on what we spent, what it produced and what we’re testing next. You keep ownership of every account and asset.
Who we work with
Founder-led D2C brands, from new brands that need the right foundations to established brands ready for a serious scale-up. We also offer D2C growth consulting for teams that run execution in-house and want a strategic partner.
Frequently asked questions
What does a D2C growth agency do?
It connects the parts of a D2C business that drive revenue: the website, paid acquisition, conversion, retention and unit economics, then runs them as one system rather than optimising a single channel.
What is a D2C scale-up partner?
A partner who helps you grow revenue without losing control of costs, by making sure your store, ads, retention and margins can all handle higher volume. See our D2C scale page.
Do you work with early-stage D2C brands?
Yes. For newer brands we start with the store, tracking and offer, then scale acquisition once the foundations convert.
Which industries do you specialise in?
Fashion and ethnic wear, jewellery, beauty and skincare, home decor, textiles and gifting: categories where visuals, trust and repeat purchase drive growth.
How do you charge?
Engagements are scoped around your goals and the services you need. We recommend a plan on your free growth call.
Ready to grow? Book a free growth call, or see how we scale D2C brands.