Capture demand that already exists
Meta creates demand; Google captures it. When people search for your brand, your category or a specific product, D2C Google Ads make sure you show up with the right product at the right price.
What’s included
- Google Shopping and Merchant Center feed setup and optimisation
- Performance Max campaigns structured by product and margin
- Search campaigns for brand, category and high-intent keywords
- YouTube and Demand Gen where they support your goals
- Conversion tracking with Google Analytics 4
- Budget and bid management focused on ROAS
Protecting your brand searches
As your Meta Ads and social presence grow, more people search for your brand by name. Brand campaigns protect those searches from competitors, usually at a low cost per purchase.
Working with Meta Ads
We run Google Ads alongside Meta Ads as one customer acquisition plan, so budgets move to whichever channel is delivering.
Frequently asked questions
Is Google Ads worth it for fashion brands?
Often yes, especially Shopping and brand search. The right budget depends on how much search demand exists for your category.
Can you fix our product feed?
Yes. Feed quality (titles, images, attributes and pricing) has a big effect on Shopping performance.