Klaviyo done properly, by people who also run your ads
Most brands install Klaviyo, switch on a welcome email and an abandoned cart reminder, then leave it. That typically leaves a large share of possible revenue unclaimed. As a Klaviyo agency for D2C and DTC brands, we build the full flow set, segment your list properly, and connect retention to what your ads and store are doing.
What we do in Klaviyo
- Account setup and migration from Mailchimp, Shopify Email or another platform
- Shopify integration and event tracking, so flows fire on real behaviour
- Core flow build: welcome, browse abandonment, abandoned cart, abandoned checkout, post-purchase, replenishment, cross-sell and win-back
- SMS flows and campaigns where they add value, with proper consent
- Segmentation by purchase behaviour, value, category and engagement
- Campaign calendar for launches, drops and festive moments
- Deliverability: domain authentication, list hygiene and sunset rules
- Reporting on revenue per recipient, flow revenue and repeat purchase rate
Why retention decides how fast you can scale
Acquisition costs rise as you grow. Retention is what makes rising CAC survivable: when a customer buys twice instead of once, the CAC you can afford roughly doubles. That’s why we treat Klaviyo as a growth channel, not an afterthought. Check the maths with our CAC and LTV calculator.
The flows we build first
- Abandoned checkout — closest to the sale, fastest payback
- Abandoned cart — recovers buyers who hesitated
- Welcome series — converts new subscribers into first-time buyers
- Post-purchase — builds trust, collects reviews, sets up order two
- Win-back — reactivates lapsed customers at almost no cost
Full detail in our guide to Klaviyo flows every Shopify D2C brand needs.
Who we work with
Fashion and ethnic wear, jewellery, beauty and skincare, home decor, textile and gifting brands on Shopify, in India and internationally. Beauty and consumable categories usually see the fastest returns from retention, but every repeat-purchase brand benefits.
Klaviyo plus ads, in one team
Retention works best when it’s planned alongside acquisition. We run Meta Ads, conversion optimisation and Klaviyo together, so your ad audiences, site experience and email flows tell the same story.
Frequently asked questions
What does a Klaviyo agency do?
It sets up and runs your email and SMS marketing in Klaviyo: integration, automated flows, campaigns, segmentation, deliverability and reporting, with the goal of increasing repeat purchases and lifetime value.
How much revenue should email and SMS drive?
It varies by category and list size. Rather than quoting a benchmark, we measure your current flow and campaign revenue, then set a target from your own data.
Do you work with Klaviyo and Shopify together?
Yes. Shopify is our main platform, and Klaviyo’s Shopify integration is what makes behaviour-based flows possible.
Can you migrate us from Mailchimp?
Yes, including lists, segments, templates and the flows worth keeping. We rebuild the rest properly rather than copying across old automations.
Do you handle SMS as well as email?
Yes, with consent handled correctly. SMS works best for short, time-sensitive messages alongside email.
Want to see what your flows are leaving on the table? Book a free growth call, or send us your details.