Five free calculators built from the numbers we work with every day for D2C brands. No sign-up needed: enter your figures and see results instantly. If you’d like us to check them against your real account and store data, send your numbers from any calculator page.
The calculators
Break-even ROAS calculator
The ROAS your ads need just to cover costs, plus the target ROAS for your profit goal. Start here: every other decision depends on this number.
Meta Ads budget calculator
Forecast clicks, purchases, cost per purchase, revenue and ROAS from a planned budget, using your own CPM, CTR, conversion rate and order value.
CAC and LTV calculator
Your customer acquisition cost, 12-month lifetime value and LTV:CAC ratio, with a verdict on whether you can afford to scale.
Meta Ads profit calculator
True ROAS and real monthly profit after product costs, fulfilment, fees, RTO and agency costs. The number reported ROAS hides.
RTO cost calculator
What cash-on-delivery returns cost you every month in shipping, packaging and lost margin, and what a few points of improvement would save.
Which calculator should you use?
- “Is my ad spend profitable?” Break-even ROAS, then Meta Ads profit
- “How much should I spend next month?” Meta Ads budget
- “Can I afford to scale?” CAC and LTV
- “Where is my margin going?” RTO cost
How these numbers fit together
Break-even ROAS sets the floor. The budget planner shows what your current conversion rate and order value can deliver. CAC and LTV show whether customers are worth what you pay. The profit calculator tells you what actually reaches your bank account, and the RTO calculator finds the money lost before delivery. Together they form the reporting we run for every brand we help scale.
Frequently asked questions
Are these calculators free?
Yes, all five, with no sign-up required. Sharing your numbers with us is optional.
Do they work for non-Indian brands?
The maths applies anywhere. Figures are shown in rupees, and the RTO calculator is most relevant to markets with cash on delivery.
Do you store my numbers?
Only if you choose to send them to us for an audit. Otherwise everything is calculated in your browser.
What should I do with the results?
Compare your actual ROAS with your break-even ROAS, then work on whichever lever the numbers point to: conversion rate, order value, RTO or creative. We can do that review with you free of charge.