Facebook ads judged on sales, not clicks
Facebook and Instagram remain the biggest discovery channel for D2C brands, and the easiest place to waste a budget. As a Facebook Ads agency for eCommerce brands, we build campaigns around one measure: profitable purchases.
Facebook and Instagram ads are both managed through Meta Ads Manager, so this is the same service as our Meta Ads management — most brand owners simply still call it Facebook ads.
What’s included
- Account structure and campaign strategy built for sales
- Creative testing across statics, video, UGC and Reels
- Prospecting, retargeting and catalogue campaigns
- Advantage+ shopping campaigns where they fit
- Audience research and exclusions that stop wasted spend
- Facebook Pixel and Conversions API setup and verification
- Weekly optimisation and plain-English reporting
Why Facebook ads stop working
- Creative fatigue: the same ads shown too often
- Broken tracking: the Pixel alone misses purchases, so the algorithm optimises blind
- Wrong objective: traffic campaigns find clickers, not buyers
- Weak landing pages: clicks arrive somewhere that doesn’t convert
- Scaling too fast: budgets doubled overnight destabilise delivery
Our guide covers the fixes: Facebook and Meta ads getting clicks but no sales.
Results from brands we run ads for
- Singhania’s: revenue grown from ₹20 lakh to ₹60 lakh on the same ad spend
- Torani: ₹2 Cr in revenue within the first three months
- Vasansi Jaipur: sales grown to ₹1 Cr with CRO and a Facebook and Instagram ads strategy
Ads plus store, together
Facebook ads can only perform as well as the store behind them. We work on conversion optimisation and retention alongside the ads, so each rupee of spend goes further.
Frequently asked questions
Is Facebook Ads the same as Meta Ads?
Yes. Meta owns Facebook and Instagram, and both are managed in Meta Ads Manager. Many brands still say Facebook ads.
What budget do I need for Facebook ads?
Enough to produce consistent purchase data for the algorithm to learn from. Use our Facebook and Meta Ads budget calculator to model it, then compare against your break-even ROAS.
Do you make the ad creatives?
We plan the creative strategy, write hooks and briefs, and produce edits and statics. For shoots and creator content we work with your team or chosen creators.
How soon will I see results?
New campaigns need their first weeks to gather data and exit the learning phase. We set realistic expectations for your category on the first call.
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