Where buying decisions are made
Your product page has seconds to answer every question a shopper has: what is it, will it fit, is it good quality, when will it arrive, and can I return it? D2C product page optimisation makes sure those answers are clear, fast and convincing.
D2C product page best practices we apply
- Image and video galleries that show fit, fabric, scale and detail
- Benefit-led product copy that sounds like your brand
- Size guides and fit notes that reduce hesitation and returns
- Reviews, ratings and customer photos placed where they help most
- Clear price, offers, delivery dates and return policy near the Add to Cart button
- Sticky Add to Cart on mobile
- Cross-sells and bundles that raise average order value
How we measure it
We track product view to add-to-cart rate, add-to-cart to purchase rate and revenue per visitor, before and after each change.
Related
Part of our D2C CRO service, alongside landing page and checkout optimisation.
Frequently asked questions
Can you optimise product pages on our current Shopify theme?
Yes. Most improvements can be made within your existing theme.