Marketing built for direct-to-consumer brands
DTC (direct-to-consumer, also written D2C) brands sell straight to the customer, with no retailer in between. That means you own the margin, the data and the customer relationship, and you also own every problem in the funnel. A DTC marketing agency should work across all of it, not just the ad account.
What DTC marketing involves
- Acquisition: Facebook and Instagram ads, Google Ads and paid social
- Store experience: Shopify design, speed and product pages
- Conversion: CRO across product pages, landing pages and checkout
- Retention: Klaviyo email and SMS flows for repeat purchase
- Economics: CAC, LTV, ROAS and contribution margin
DTC vs D2C: is there a difference?
No. DTC and D2C mean the same thing: direct-to-consumer. DTC is more common in the US, D2C in India and parts of Asia. We use them interchangeably, and so does the rest of the industry.
What makes DTC marketing different from retail marketing
- You pay for every customer, so CAC decides whether growth is profitable
- You own first-party data, which makes retention far more valuable
- Your website is your entire shop floor
- Creative, not shelf space, is what wins attention
- Repeat purchase, not one-off sales, determines what you can spend to acquire
Our approach
We run one connected system — Build, Acquire, Convert, Retain, Scale — rather than treating channels separately. Details on our growth system and scaling framework.
Results
- Torani: ₹2 Cr in revenue in the first three months
- Vasansi Jaipur: sales grown to ₹1 Cr through CRO and paid social
- Singhania’s: 3x revenue on the same ad spend
Frequently asked questions
What does a DTC marketing agency do?
It runs the marketing that drives direct online sales: paid acquisition, website conversion, retention and the measurement that keeps growth profitable.
Is DTC the same as D2C?
Yes, both stand for direct-to-consumer. Only the spelling convention differs by region.
Do you work with DTC brands outside India?
Yes. We work with DTC brands in any market Shopify and Meta support, across IST, GMT and EST hours.
What size DTC brand do you work with?
From newer brands building foundations to established brands scaling paid acquisition.