Acquire customers at a cost your margins can support
Customer acquisition is where most D2C budgets go, and where most of it is lost. Our D2C performance marketing service is built around one question: what does it cost to win a customer, and is that customer worth it?
Channels we manage
- Meta Ads on Facebook and Instagram, including Reels and catalog ads
- Google Ads: Search, Shopping and Performance Max
- Paid social creative strategy and testing
- Retargeting across channels
Our D2C acquisition strategy
Creative first
On Meta especially, creative is the targeting. We run a steady testing plan across hooks, formats and offers so there’s always a winning ad ready.
Full-funnel structure
Prospecting finds new buyers, retargeting brings back warm visitors, and each stage has its own budget and message.
Media buying by the numbers
We judge campaigns on purchases, CAC and ROAS, and increase spend only when the numbers support it.
Clean tracking
Meta Pixel, Conversions API and analytics are set up properly, so decisions are based on data you can trust.
How to reduce D2C CAC
Lower CAC rarely comes from the ads alone. Better product pages, clearer offers, higher average order value and retargeting all make each rupee of paid marketing work harder. That’s why acquisition connects to CRO and profitability in our growth system.
Frequently asked questions
What budget do I need for paid marketing?
There’s no fixed minimum. We recommend a starting budget based on your price point, margins and goals on your free growth call.
Meta Ads or Google Ads first?
For most fashion and lifestyle D2C brands, Meta creates demand and Google captures it. We’ll recommend a split based on your category and budget.